Art Direction / visual identity / Digital / Print / photo shoot

A thought-out approach to evolve the DISH brand and turn the beacon “i” into a recognizable mark.

This was a major undertaking that required reconsideration of the brand architecture, which developed into a branded house design system.

As part of the refresh, we created a new look and feel for DISH Business, the company’s B2B product and service group. DISH Business provides TV and internet to hotels, apartments, senior living facilities, hospitals, bars, and restaurants.

Deliverables

New messaging, brand guidelines, various presentation templates, a photo shoot, a new website, display, social, and various print materials and ads.

Photo Shoot

Knowing the industry is cluttered with unoriginal (and un-relatable) stock photography, we proposed a photo shoot to build a library of ownable images and to set the business apart from its competitors.

The result was a four-day, five-location shoot with over thirty talent. Learn more about the shoot.

DISH_Business_ApartmentFamily2_MBaker_2K_jpg

Digital & Print

A new website was designed to complement the clean aesthetic of the brand evolution and included a strategic site structure and dynamic pages. Other deliverables included DCO banners, emails, print ads, and sales collateral.

Client
DISH, DISH Business

Collaborators
Creative Director: Michael Sizemore, Art Director (DISH): Jessica Martinez, Art Director (DISH Business): Michelle Baker, Motion Graphics: Travis Hess, Photographer: Aaron Smith

DISH Brand Refresh