campaign / design / copywriting / digital / social media

Northstar California Resort provides an experience beyond the slopes.

This targeted micro-campaign brought awareness to all Northstar offers — leading to increased consideration and passholder conversions. The village and its surroundings are truly what invite people back year after year — creating unforgettable memories down to the littlest detail.

Northstar’s target guests live in the Bay Area, are exceptionally wealthy, educated, married, racially and socially diverse, and —

they trust customer reviews of brand experiences.