Branding / Visual Identity / Print / Digital / video & photo shoot / Social Media
Getting older is pretty awesome. In fact, it’s kind of liberating.
Republic Wireless offers people 55+ refreshingly simple wireless plans for two. Sleek designs, a revamped color palette, refreshed messaging and custom photography gave this brand a new look, perfectly fit for an audience that believes less is more.
The rebrand embraces the unique needs of customers by providing a simplified phone experience, one that truly is —
A wiser way to wireless.
Branding elements, specifically stylized chat bubbles and iconography, are ownable, cue the category, and communicate the most important aspect of mobile service for the 55+ age group — connection.
Custom brand photography features retirees and empty-nester couples experiencing newfound freedom, joy, and the confidence to —
Cut loose with wireless plans for two.
Launching the Brand
The Republic Wireless rollout included a 360-degree marketing plan focused on driving awareness through channels consumed by 55+ and full-funnel digital tactics.
360-degree Deliverables
Our team was responsible for print, device packaging, in-store display, retailer signage, digital, brand social, and earned media. Together, these tactics maximized reach, delivered key messages, encouraged conversation on Facebook, Instagram, and Twitter, and leveraged relationships with OEM partners (Original Equipment Manufacturers), industry leaders, and key influencers to promote the brand.
Client
Republic Wireless
The brand launched in 2022 but all other efforts are currently on hold.
Collaborators
Creative Director (Design): Michelle Baker, Creative Director (Copy): Matt Aitken, Art Director/Sr. Designer: Lauren Cutler, Sr. Designer: Katie Pederson, Animator: Alan Araya, Photographer: Aaron Smith