branding / visual identity / illustration / design

In my line of work, the most important story to tell is the client’s. But this project is different.

Growing up, I split time between San Francisco and San Diego. I like to think I was influenced by the beauty of both cities, becoming interested in architecture at a young age (yes — there are sketchbooks to prove it). And — although my career has transpired from one design discipline to another, what shaped my creativity early on will always be meaningful to me.

Brand Identity

The logo mark is a simple concept based on the letter M. It has a presence on a page — bold and structural but approachable.

The color palette is vibrant, reflective of the places and things that are a part of my story.

“Make it simple, but significant.”

- Don Draper